Hmmm. Make it look pretty?
I don’t know. They say you shouldn’t develop a personal style in design because it hampers your thinking and problem-solving, but I always find that more often than not, I end up doing stuff that falls into the bold, colorful, simple, textural realm. Because that’s where my tastes lie and that’s what I feel the client or project required in order to get their/its point across.
Design succeeds when it appealingly communicates the core idea without getting in the way too much. Everything else is just ornamentation.